meet the

James Coker

Partner & Head of Engineering
and Tech Management


Funicular Goats

James Coker is one of the entertainment industry’s most sought-after technical managers, recognized for his innovation and leadership in the booming world of cinematic multi-camera production. Coker serves as Head of Engineering and Tech Management for Funicular Goats, which develops state-of-the-art cinematic systems and technical capabilities for an extensive roster of industry leaders including Apple, Netflix, Disney, Google, Amazon, and HBO.

Coker’s most recent projects include the Super Bowl LVII Halftime Show (his third consecutive year as Tech Manager), Spotify: Stream on, The Weeknd: Live at SoFi Stadium, Elton John: Live From Dodger Stadium, Apple Music Live, and Amazon Music Live’s Thursday Night Football Concert Series. In addition, he has managed projects for iconic musicians and comedians including Billie Eilish, Harry Styles, Lady Gaga, BTS, Paul McCartney, Amy Schumer, and many more.

Coker cultivated his expertise over more than two decades of hands-on experience across hundreds of feature film, television, live broadcast, and commercial projects around the world. Launching his career with 12 years at Panavision, he had a hand in the first wave of cinematic multi-camera production, helping the company introduce the technology for sitcoms. He then spent time managing multi-camera cinematic projects for VER/PRG Gear before co-founding Funicular Goats to continue innovating in the burgeoning space. He continues to lead the company’s development of new technologies and workflows to produce unparalleled visual quality for some of the world’s biggest companies, shows, and events.

As one of the industry’s most experienced and innovative technical managers, Coker regularly speaks on panels for such organizations as the National Association of Broadcasters, Sports Video Group, and the American Society of Cinematographers. He is also a member of the International Cinematographers Guild.

Born and raised in California, Coker resides in Northridge with his wife and four children. In their spare time, the family enjoys camping and boating at their lakeside cabin.

Morgan Kellum

Partner & Head of Business and Development & Sales


Funicular Goats

Morgan Kellum has been at the forefront of the burgeoning world of cinematic multi-camera production, helping develop the technology and systems that bring unparalleled visual quality to some of the biggest live events in the world. Kellum has played a big part in the camera integration of the last three Super Bowl Halftime Shows, helping to implement new technology to broadcast the shows live in cinema quality for the first time.

Kellum’s most recent projects include the 7th Annual Crunchyroll Anime Awards in Tokyo, the Super Bowl LVII Halftime Show, Spotify: Stream On, Super Bowl LVII Press Conferences for Apple Music & the NFL, The Weeknd: Live at SoFi Stadium, and Amazon Music Live’s Thursday Night Football Concert Series.

In the past year, Kellum and the Funicular Goats have executed large arena shows for Paul McCartney, Lady Gaga, The Foo Fighters Tribute Concert to Taylor Hawkins and Elton John Live at Dodger Stadium. His teams have helped create content for nearly every major platform, including Netflix, HBO, Disney, Apple, NBC and Amazon. For the past two decades, Kellum has been directly involved in the shift to cinematic capture for comedy specials, overseeing projects for comics including Sarah Silverman, Jerry Seinfeld, Kevin Hart, Steve Martin, and Dave Chappelle.

Kellum studied Film and English Literature at San Francisco State University. He enjoys offering mentorship to budding filmmakers and resides in Los Angeles with his wife, Ewa, and their three young children.

Our team consists of best in class engineers, paired with the latest innovations in cinema broadcast technology.